Sarvjeet Kaur Costume Designer
Sarvjeet Kaur Costume Designer: The Creative Visionary Transforming Punjabi Cinema
In the evolving world of Punjabi cinema, where visuals breathe life into stories, one name has quietly yet powerfully transformed on-screen fashion — Sarvjeet Kaur, a highly talented costume designer known for her authentic styling, attention to detail, and ability to reflect culture through fabric. From heartfelt dramas to high-energy romantic comedies, Sarvjeet Kaur’s costume design has elevated storytelling in films such as Sufna, Puaada, Jatt Brothers, Maurh, Honsla Rakh, and Annhi Dea Mazaak Ae.
Over the past few years, she has become one of the most respected names in the Punjabi film industry — celebrated for combining traditional aesthetics with modern design sensibilities. Her work captures the essence of Punjabi life, blending heritage with cinematic glamour.
Early Life and Inspiration
Sarvjeet Kaur, the passionate costume designer behind numerous Punjabi blockbusters, was born and raised in Punjab — a region known for its vibrant colors and cultural richness. Her fascination with textures, fabrics, and traditional attire began early, inspired by the elegance of Punjabi culture.
To refine her artistic vision, she pursued fashion studies at the Indian Institute of Fashion Technology (IIFT) Delhi, one of India’s top fashion schools. Her formal training provided her with a deep understanding of textile design, pattern making, and wardrobe styling — skills that would later shape her success as a professional costume designer.
Entry into the Film Industry
Sarvjeet Kaur’s journey into cinema started with her work as an assistant stylist and independent designer on small projects. Her dedication, professionalism, and understanding of cultural fashion soon earned her recognition among filmmakers.
Her first major breakthrough came with Afsar (2018), a Punjabi film that highlighted her ability to merge realism with visual beauty. In Afsar, Sarvjeet Kaur’s costume design captured the simplicity of rural Punjab, while also showcasing refined looks for the lead characters. The film established her as a creative professional capable of enhancing cinematic storytelling through costume design.
Establishing a Strong Portfolio
After Afsar, Sarvjeet Kaur continued to work on films that expanded her artistic range. In Ardaas Karaan (2019), her designs reflected depth and spirituality, matching the emotional tone of the movie. For Jhalle (2019), she brought in bright, unconventional color palettes and unique wardrobe choices that perfectly suited the film’s quirky storyline.
In Sufna (2020), one of the most visually celebrated Punjabi films, Sarvjeet Kaur created costumes that connected deeply with the audience. Her use of earthy fabrics, soft tones, and natural aesthetics gave the film a poetic look. Each outfit told a story — whether it was a village girl’s simple dupatta or the raw authenticity of rural attire.
The success of Sufna strengthened her reputation as a costume designer who understands emotional storytelling through clothing. Her ability to make costumes an invisible yet powerful narrative tool became her trademark.
Major Films and Expanding Recognition
The year 2021 marked a turning point for Sarvjeet Kaur costume designer and her rising profile in Punjabi cinema. She worked on Puaada (2021) — a romantic comedy starring Ammy Virk and Sonam Bajwa. The film required a mix of traditional and modern fashion, and Sarvjeet delivered both with excellence. The characters’ wardrobes were fresh, vibrant, and full of Punjabi flair.
The same year, she designed for Honsla Rakh (2021) — one of the most successful Punjabi movies featuring Diljit Dosanjh, Shehnaaz Gill, and Sonam Bajwa. The film’s urban look and contemporary outfits became trendsetters, showcasing Sarvjeet’s versatility in designing stylish yet relatable costumes for modern characters.
She soon added more major titles to her filmography, including:
Shooter (2022)
Jatt Brothers (2022)
Sher Bagga (2022)
Annhi Dea Mazaak Ae (2023)
Godday Godday Chaa (2023)
Maurh (2023)
Tufang (2023)
Each project allowed her to experiment with storytelling through wardrobe, whether designing casual, romantic, traditional, or period costumes.
Costume Design for Period and Cultural Films
Among her recent works, Maurh (2023) stands out as a masterpiece of historical costume design. The film’s period setting required detailed research into pre-independence Punjabi attire. Sarvjeet Kaur costume designer meticulously recreated vintage fabrics, color palettes, and hand-crafted garments that reflected the spirit of that era.
Her designs in Maurh were widely appreciated for their authenticity, demonstrating how her craft goes beyond fashion — it becomes a bridge between culture and cinema.
Similarly, in Godday Godday Chaa, she explored feminine elegance with a touch of nostalgia, combining classic Punjabi patterns with modern silhouettes. Her designs helped audiences emotionally connect with the film’s characters and time period.
Fashion Beyond Films: Music Videos and Celebrity Styling
While Sarvjeet Kaur costume designer is best known for her movie work, she has also made a remarkable impact on the Punjabi music video scene. Her designs have appeared in hit songs such as:
Naagan Varge Nain – Mola Singh ft. Rumman Ahmed
Afghan Di Rani – Punjabi music video celebrated for its glamorous styling
Music videos often demand visually striking costumes that grab instant attention, and Sarvjeet’s creativity shines in this format. She is known for styling top Punjabi artists and models, merging cinematic aesthetics with high-fashion appeal.
Her music video work also showcases her ability to adapt — from traditional Punjabi outfits to trendy, global looks — making her one of the most flexible designers in the regional entertainment industry.
Sarvjeet Kaur’s Complete Filmography (Costume Design)
Feature Films:
Afsar (2018)
Ardaas Karaan (2019)
Jhalle (2019)
Sufna (2020)
Puaada (2021)
Honsla Rakh (2021)
Shooter (2022)
Jatt Brothers (2022)
Sher Bagga (2022)
Godday Godday Chaa (2023)
Annhi Dea Mazaak Ae (2023)
Maurh (2023)
Tufang (2023)
Music Videos:
Naagan Varge Nain – Mola Singh ft. Rumman Ahmed
Afghan Di Rani
Signature Style and Design Philosophy
The defining quality of Sarvjeet Kaur’s costume design lies in her balance between storytelling and fashion. She believes costumes are an extension of character — every stitch, color, and texture must reflect emotion and background.
Her design process begins with script reading and character study. She researches regional attire, explores fabric markets, and collaborates closely with directors and cinematographers to ensure every frame looks visually cohesive.
Sarvjeet’s work celebrates Punjabi heritage — phulkari embroidery, organic fabrics, and earthy colors frequently appear in her designs. At the same time, she adds modern tailoring and styling techniques, making her costumes relevant to today’s youth while preserving cultural authenticity.
Contribution to Punjabi Cinema
Over the years, Sarvjeet Kaur costume designer has contributed to the evolution of Punjabi cinema’s visual identity. Earlier, Punjabi films often relied on generic wardrobe styles, but Sarvjeet introduced narrative-driven costume design — where clothing tells part of the story.
Her work helped elevate the standard of costume departments in regional cinema, inspiring a new generation of designers to focus on realism and detail. Through her films, she has helped global audiences connect with Punjabi traditions, values, and aesthetics.
Sustainability and Future Vision
Sarvjeet is also a strong advocate of sustainable and eco-friendly fashion. She emphasizes the use of locally sourced materials and supports artisans who create handmade fabrics. Her future vision includes integrating sustainable practices in film costume production — reducing fabric waste and encouraging the reuse of materials across projects.
As Punjabi cinema continues to expand its global reach, Sarvjeet Kaur costume designer aims to represent India’s regional artistry on international platforms. With her talent, vision, and dedication, she is poised to collaborate with Bollywood and international filmmakers who value cultural authenticity in fashion storytelling.
Conclusion
From her humble beginnings in Punjab to becoming one of the most trusted names in Punjabi cinema, Sarvjeet Kaur has redefined what it means to be a costume designer. Her filmography — including hits like Sufna, Honsla Rakh, Puaada, and Maurh — reflects her ability to merge culture with creativity.
Every project she takes on becomes more than just wardrobe design; it becomes a celebration of tradition, personality, and visual storytelling. As the Punjabi film industry continues to evolve, Sarvjeet Kaur costume designer stands as a shining example of talent, artistry, and innovation — weaving stories, emotions, and heritage into every fabric she touches.